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This website equinerider.com.au states the following, "See the Info page for contact details." Our analyzers viewed that the webpage said " Unique stock ties for the equestrian rider." The Website also said " ERA Stock Ties the original and still the best. Equine Rider Accessories specialises in unique stock ties for the equestrian rider. In addition to handmade stocks, I have since added to my stable other products and brands, including riding gear bags, equestrian jewellery, horse tendon boots, ear bonnets, and the Equine Couture and Tuffrider ranges." The website's header had stock tie as the most important search term. It is followed by rider, dressage, and cravat which isn't as ranked as highly as stock tie. The next words they used was riding gear. horse riding was included but could not be seen by web engines.